Fractional Marketing Pod — B2B SaaS & LegalTech
SHIP IT
The Marketing Pod That Ships Now.
Not Someday.
You don't have a marketing ideas problem. You have a speed and execution problem. Fully Fractional is a pre-built marketing department: CMO, strategist, copywriter, editor, designer, PM — already working together, moving the week you sign.
Paid Media ✦ Content Strategy ✦ Email Automation ✦ Video Production ✦ Go-To-Market ✦ Demand Generation ✦ Cold Outbound ✦ MarOps Strategy ✦ Podcasts ✦
Three Broken Options. One Fix.
Why Founders Come To Us
Every founder scaling through Series A faces the same trap. You know you need serious marketing. But every path forward has a catch — until now.
Option 01 — The Trap
Hire In-House
✗ $120K+ before tools and benefits
✗ 3 months to ramp before anything ships
✗ One generalist stretched across everything
✗ Wrong hire costs a year of runway
Option 02 — The Tax
Freelancer Army
✗ You become the project manager
✗ Inconsistent quality, endless revisions
✗ Nobody owns the strategy or the outcome
✗ Every launch takes three weeks longer than it should
Option 03 — The Illusion
Full-Service Agency
✗ Sold by a senior, serviced by a junior
✗ Optimised for retainer size, not your revenue
✗ Months of onboarding before anything ships
✗ Beautiful reports, unclear pipeline impact
Option 04 — The Pod
This is us
Fully Fractional
✓ Pre-built team, zero ramp-up
✓ Strategy and execution from the same people
✓ Ships in days, not months
✓ Senior taste on every deliverable — nothing goes out half-baked
Our Framework
Stage 10 Advice Doesn't Work At Stage 1.
Most marketing advice is written by people who built at scale and forgot what it felt like before they had a team, an audience, and a working funnel. The right marketing depends entirely on where you are — and most founders are solving the wrong problem because they're following the wrong map.
Fully Fractional works primarily with founders at Stage 4 (Proof) and Stage 5 (Scale). If you're at Stage 3 (Validation) with funding or early revenue, we can come in earlier — the question is whether there's enough signal to execute against. We'll tell you honestly in the discovery week which situation you're in.
01
Discovery
Learning the customer's language and your Job To Be Done.
Gate: 20+ customer interviews
The Focus Matrix
At Stage 4, marketing's job is to systematize the process. At Stage 5, it's to optimize for ROI and multiply across channels. Doing Stage 5 work at Stage 3 is burning budget on infrastructure with no foundation. We diagnose your stage in week one and build accordingly.
02
Hypothesis
Public testing of angles and positioning.
Gate: 5+ inbound inquiries
We work here
03
Validation
Prove ONE channel generates predictable results.
Gate: Predictable, qualified Demand from one source
And
here
04
Proof
Systematising the initial win. One channel locked.
Gate: Can run without you if SOP is documented
The Delegation Matrix
At Stage 1, you must DIY — you cannot outsource intuition. At Validation, you engage a specialist pod to execute your proven angle. At Scale, you bring in fractional leadership to build the decision engine. Fully Fractional is the pod you hire when something is working and you need to scale it fast.
We help you get here
05
Scale
3+ proven channels. Multiplying results broadly.
Gate: Marketing hired — micro agency pod
And ultimately here
06
System
Post-Hustle land. Documented, independent team.
Gate: You are the CEO, not the marketer
What We've Shipped
Fast. Profitable. Proven.
Justpoint — AI LegalTech
6 months
7X Growth
Rebuilt the full paid acquisition engine for an AI-powered legal platform. 7X customer acquisition, 67% CAC reduction, $300K/month in Meta spend managed profitably.
CEO School
90 days
150% Sales
Built ManyChat automation across 60,000 business owners. 150% sales increase, 55% CAC reduction, 3-month payback period.
Teleparty — Consumer SaaS
12 months straight
200% ROAS
Self-liquidating paid funnels. 200%+ ROAS held for over a year, Day-1 profitable from launch.
SaaS Academy — Dan Martell
Monthly, recurring
$138K /mo
Built the organic content engine for Dan Martell's SaaS Academy. $138,000 in marketing-sourced pipeline monthly — zero paid budget.
Parakeeto — B2B SaaS
Zero paid spend
105% Users
Fractional Head of Marketing. 105% new users from organic, 220% social traffic growth. No paid acquisition budget.
AI Video Campaign
Before it was mainstream
72 Hrs
Full AI-generated video campaign concepted, produced, and live in 72 hours. Before AI video tools were a mainstream category.
The Team
Not A Freelancer Army. A Pod.
A freelancer army sounds efficient until you're writing the brief, chasing the deadline, and rewriting copy at midnight before a launch. Fully Fractional is a pre-assembled, senior team that already knows how to work together. You get the output. We handle everything else.
CMO/ Strategist & Copywriter
Dipalie. Owns the brief, the positioning, the copy. Nothing ships without her sign-off.
Project Manager
Keeps everything on time without you touching a single project management tool.
✦
You
You approve. That's it. You're the CEO, not the marketing department.
Most freelancer setups fail not because of individual quality — but because nobody owns the outcome. Dipalie owns the outcome. The pod executes to her standard. You get senior marketing without the management overhead.
Transparent Pricing
No Surprises. No Retainer Theatre.
During discovery week, we will ask you a million questions so we can figure out what will actually help move the needle for your business. Typically, it will fit in the "focus" or "build" package below, and that's what you pay. We've priced ourselves so the cost to company is less than a full time marketing hire, but we're built to deliver 10 times more.
Full Stack
Scale
$12–15K
per month
✓ Full marketing function — all channels
✓ Fractional CMO leadership from Dipalie
✓ Paid, content, email, video, ops — everything covered
✓ Built to hand off cleanly when you're ready to hire in-house
✓ Best for: Stage 5 — 3+ channels, marketing pays for itself
All engagements start with a discovery week. If after that week we're not the right fit, you don't pay for the rest. We only take on clients we're confident we can move the needle for.
How It Works
Discovery. Build. Stack.
01
Discovery Week — Find The One Thing
Stage check, stop-doing list, funnel audit, data review. We find the single constraint killing your growth and build the fix for that before touching anything else. This is where most agencies cut corners. We don't.
02
Ship Fast, Iterate Faster
The pod moves. No ramp-up, no three-week waiting periods. We've shipped AI video campaigns in 72 hours, email systems in a week, paid funnels in under a month. Speed isn't a side effect — it's the product.
03
Profitable First. Then Scale.
Nothing scales until it's working. One lever profitable, then the next. The best marketing is consistent, repeatable systems that compound. We build those. Not campaigns. Systems.
Who's Behind It
"If you're an early stage founder looking to get out of marketing or planning your first marketing hire, you need Dipalie."
Marcel Petitpas, Founder, Parakeeto
Dipalie Mehta
Founder of Fully Fractional. MarOps Strategist. 8 years scaling Tech, Founder Lead and B2B SaaS and AI companies from scattered spend to profitable, full-funnel growth engines.
Former Growth Marketing Manager at Justpoint (AI LegalTech). Social Media Manager at SaaS Academy (Dan Martell). Fractional Head of Marketing for Parakeeto, CEO School, Teleparty, and others.
Has managed $300K/month in Meta spend, generated $138K/month in organic pipeline, and held 200% ROAS for over a year. Founded Fully Fractional because good work shouldn't take forever to ship — and marketing should pay for itself.
Meta Ads
Email Automation
Google Ads
Video Production
Native Ads
Go-To-Market
Content Strategy
B2B SaaS
MarOps
LegalTech
Common Questions
Asked And Answered.
Q.
What is a fractional marketing pod and how is it different from a fractional CMO?
A fractional CMO gives you strategic leadership without execution. A fractional marketing pod gives you both — a senior strategist who owns outcomes plus a pre-built execution team who ships the work. Fully Fractional operates as a complete marketing pod — strategy, copy, creative, and delivery from one integrated team, not a consultant who hands off to your internal team or a roster of disconnected freelancers.
Q.
What stage does a company need to be at to work with Fully Fractional?
Primarily Proof (Stage 4) and Scale (Stage 5) — you've validated that something works and need a pod to systematize and multiply it. If you're at Validation (Stage 3) with funding or early revenue, we can come in earlier. The question is whether there's enough signal to execute against. We'll tell you honestly in the discovery week rather than take your money at the wrong time.
Q.
How fast does Fully Fractional actually ship?
We've shipped a full AI-generated video campaign in 72 hours, delivered a 150% sales lift via email within 90 days for CEO School, and held 200% ROAS on paid for 12 consecutive months for Teleparty. The pre-built pod model is specifically why we move faster — no ramp-up, no briefing a new team from scratch, no revision cycles because the quality bar is owned by one person from day one.
Q.
What does pricing include and are there long-term contracts?
Pricing starts at $6,000/month (one channel), $8,000/month (two channels), or $12,000–$15,000/month (full-stack fractional CMO). All engagements start with a discovery week — if we're not the right fit after that week, you don't pay for the rest. No long-term contracts on blind faith. The work earns the next month.
Q.
What is stage-based marketing and why does it matter for B2B SaaS founders?
Stage-based marketing is the principle that the right strategy depends entirely on where you are in your growth evolution. Building a content engine when you have zero positioning will not work. Hiring a team before you know your ICP will not work. Most marketing advice fails founders because it's Stage 10 advice delivered to Stage 1 companies. Fully Fractional's entire methodology is built around diagnosing your stage first and matching the execution to where you actually are.